ThisOrThat: Social Mobile Shopping
Abstract
ThisOrThat is a mobile application for social shopping that leverages social networks to empower users in making more informed everyday decisions. Users describe topics they are interested in and assign to each a group of friends whose opinion is valuable on that particular topic. During shopping, users can instantly create surveys on their mobile phone to gather friends' opinions on a decision. ThisOrThat is supported by a dynamic reputation and trust system that evolves according to the comments and opinions that every participant submits.
Videos
Publications
"Shopping Uncertainties in a Mobile and Social Context" Cherubini, M., de Oliveira, R. and Oliver, N. Pervasive 2009, Nara, Japan, 2009.
Press
- "Telefonica works on 3D video and social shopping". Expansión, October 2008.
- "Telefonica predicts that the mobile phone will be used to do social shopping". Expansión, October 2008.
Team
Telefónica I+D: Nuria Oliver, Mauro Cherubini and Juan Carlos Valverde
MIT Mobile Experience Lab: Federico Casalegno, David Boardman, Brian McMurray, Steve Pomeroy, Lauren Silberman and Jason Terhorst