ThisOrThat

During the shopping activities, ThisOrThat users can create instantly surveys on their mobile phone to ask opinions to their friends on a particular decision that they are about to make.

ThisOrThat is supported by a dynamic reputation and trust system that evolves according to the comments and opinions that every participant submits to the surveys.

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Papers

“Shopping uncertainties in a mobile and social context” Cherubini, M., de Oliveira, R. and> Oliver, N. (2009) Pervasive 2009, Late breaking results, Nara, Japan, 2009

Press

"Telefonica works on 3D video and social shopping". Expansion Newspaper. Oct 2008

"Telefonica predicts that the mobile phone will be used to do social shopping". Expansion Newspaper. Oct 2008

Core Team

: Nuria Oliver, Mauro Cherubini and Juan Carlos Valverde

: Federico Casalegno, David Boardman, Brian McMurray, Steve Pomeroy, Lauren Silberman and Jason Terhorst

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This Or That

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